Search Engine Optimization (SEO) ensures that businesses appear in online searches when potential customers look for related products or services in their area. Local businesses should focus on:
- Google My Business: Claim and optimize their Google My Business listing with accurate contact information, hours of operation, photos, and customer reviews.
- Localized Keywords: Use keywords that include the town or neighborhood name, such as “best pizza in Springfield.”
- Online Reviews: Encourage satisfied customers to leave positive reviews on platforms like Yelp, TripAdvisor, and Google.